Direct mail marketing is a fast, cost effective way to reach your target consumers. It allows you to either contact established customers, introduce yourself to new prospects or both. Promotional ads, special offers, and premiums sent directly to a customer allows you to personalize these items to a specific customer or group of customers. This will give a customer or potential customer the feeling that you are speaking directly to them, as opposed to general impersonal ads that can be ran for the mass market in newspaper, television, and radio ads. Direct mail in this way can really give you more bang for your buck with key demographics of your customer base.
When comparing the cost of direct mail against traditional print ads, the benefits of direct mail can easily be seen when your focus is a particular cross section of the population. Where as a print ad has the ability to reach more people, they are often too general and can be overlooked by potential customers. You also run the risk of competing with other business' that offer the same services as you that may be running ads in the same paper at the same time. With direct mail, you can focus the ad to the individual or group you are aiming for. You can also send full color ads often times cheaper then black and white or one or two color print ads.
With mail your advertisement is also directly in the hand of your customer. A postcard or other mailing from you talks about your company and your product only, so the focus is entirely on you. The person reading your ad will not have their attention swayed by any other ads or articles like in a print ad, so they will know exactly who you are, and what you do. It is very cost effective in that you can send one mailer to existing customers, one to new or first time customers, and still other more specific mailings like "we want you back" or seasonal mailings.
If you use these direct marketing secrets for your tent rental business correctly, you will find a cost effective, customer specific, pipeline to your public. Direct mail is a valuable tool for small product specific businesses like yours. You will find that not only will you save money using direct mail, but you will make both old and new customers alike, feel better about using your services.
When comparing the cost of direct mail against traditional print ads, the benefits of direct mail can easily be seen when your focus is a particular cross section of the population. Where as a print ad has the ability to reach more people, they are often too general and can be overlooked by potential customers. You also run the risk of competing with other business' that offer the same services as you that may be running ads in the same paper at the same time. With direct mail, you can focus the ad to the individual or group you are aiming for. You can also send full color ads often times cheaper then black and white or one or two color print ads.
With mail your advertisement is also directly in the hand of your customer. A postcard or other mailing from you talks about your company and your product only, so the focus is entirely on you. The person reading your ad will not have their attention swayed by any other ads or articles like in a print ad, so they will know exactly who you are, and what you do. It is very cost effective in that you can send one mailer to existing customers, one to new or first time customers, and still other more specific mailings like "we want you back" or seasonal mailings.
If you use these direct marketing secrets for your tent rental business correctly, you will find a cost effective, customer specific, pipeline to your public. Direct mail is a valuable tool for small product specific businesses like yours. You will find that not only will you save money using direct mail, but you will make both old and new customers alike, feel better about using your services.
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